How to Retain ‘Binge and Churn’ Subscribers

How to Retain ‘Binge and Churn’ Subscribers

The flexibility of SVOD services has given rise to users whose goal is to ‘binge and churn’. But what can be done to retain these subscribers, preventing them from becoming an OTT churn statistic and instead increasing their lifetime value? Bingeing is a good thing...
Customer Success: Urban Movie Channel

Customer Success: Urban Movie Channel

Understanding the Customer Experience to Increase Subscriber Acquisition UMC is the first-to-market streaming channel catering to African-American and urban audiences offering a range of content to viewers. Founded by Robert L. Johnson, Chairman of RLJ Entertainment...
Five Main Reasons Subscribers Churn

Five Main Reasons Subscribers Churn

(And What to do About it) Churn is a fact of life for video streaming services, but it can be fatal for those that don’t get a handle on it. So, what are the main reasons for OTT churn, and how can platform data be used to tackle the problem? Minimizing OTT churn is...
Converting New C-19 Viewers into Loyal Customers

Converting New C-19 Viewers into Loyal Customers

Originally posted on nScreenMedia.com: Shelter-in-place viewers are proving to be a bonanza for online TV providers. However, getting people past their first payment is only the beginning. Converting them to loyal customers is the challenge. In this interview with Ian...
Streaming Video is Booming Right Now, But…

Streaming Video is Booming Right Now, But…

What do You do When People Start Leaving the House Again? Video views are up 30% for OTT services but as stay-at-home orders due to COVID-19 gradually lift across the world, once highly engaged subscribers may have other things on their mind. Learn about actions to...