Survival Analysis in an SVoD Business

Survival Analysis in an SVoD Business

Survival Analysis & Lifetime Value   An audience’s lifetime value is a powerful and straightforward metric that is highly important in determining the long-term health of a subscription business. As we talked about in Calculating Lifetime Value in an SVoD...
Tips for Maintaining a Low OTT Churn Rate

Tips for Maintaining a Low OTT Churn Rate

OTT subscription churn continues to be a top area of focus for service providers. Considering how much marketing goes into engaging with and acquiring new customers, losing customers at an elevated rate can be detrimental to your long-term success. Keeping customers...