How Does Your Content Library Measure Up?

How Does Your Content Library Measure Up?

A t Wicket Labs, we provide many insights related to content engagement that help our customers understand what is working and what needs some work in terms of catalog and promotion. This post will focus on library composition related engagement metrics. Is Your...
5 Myths Driving a Build vs Buy Decision

5 Myths Driving a Build vs Buy Decision

O k “myths” might have been clickbaity…really, we’re talking about assumptions which have truth to them, but ultimately don’t always lend themselves to the best outcomes. New Market, Growing Pressure The need for data-driven audience insights is relatively new to the...
Unlocking the Secrets of Integrated Data

Unlocking the Secrets of Integrated Data

Shining a Light on Hidden Insights Embracing data is a necessity for today’s savvy businesses. But the biggest obstacle to using advanced data analysis is simply access to the data. Breaking down data silos can be especially difficult when in a survey of Data...
Turning Bingers into Fans

Turning Bingers into Fans

We have two, small but mighty metrics in The Wicket Scorecard that drive a lot of conversation, because they take numbers and connect them to something that many in the video industry think about, but don’t always define or know how to act on. The metrics are “Percent...