Turning Bingers into Fans

Turning Bingers into Fans

We have two, small but mighty metrics in The Wicket Scorecard that drive a lot of conversation, because they take numbers and connect them to something that many in the video industry think about, but don’t always define or know how to act on. The metrics are “Percent...
Can You Really Measure Happiness?

Can You Really Measure Happiness?

At Wicket Labs, we believe you can when it comes to subscribers and your service. That’s why we’ve developed a new way of thinking about user health, our Customer Happiness Index, or CHI® Score. This concept expands beyond traditional consumer satisfaction indices,...
Introducing Content Engagement KPIs for Video

Introducing Content Engagement KPIs for Video

As a subscription video business, one of your biggest investments and most important differentiators is your library of entertainment. One of the most interesting and valuable ways to look at your service is through the lens of how subscribers engage with your...