Content as Context for Better Segmentation

Content as Context for Better Segmentation

When we launched our new audience segmentation tools last month, we were already hard at work on the next big step forward with this functionality. We’re excited to show you that evolution today: the addition of content-based filters that can be used stand-alone, or...
Convenience is a Feature

Convenience is a Feature

Anyone who builds software knows those moments when a customer tells you about a way they use your product, or wish they could use your product, that causes lights to go on. A case is made for something useful and in hindsight so obvious that you wonder why you didn’t...
Measuring Content Momentum

Measuring Content Momentum

Understanding the speed at which an audience is growing for any title, season, or series overall can provide powerful insights into how to gain the best leverage from your library.  Our Scorecard has traditionally done a great job of providing insights into content...