How Do You Compare to Your OTT Peers?

How Do You Compare to Your OTT Peers?

Introducing OTT Benchmarks It’s a question on the minds of most everyone, but it’s especially interesting when building a business in a rapidly evolving space, like OTT video. Knowing whether your key metrics are close to those of your peers and more importantly where...
The True Cost of Building an Audience

The True Cost of Building an Audience

Here at Wicket Labs, we work hard to give our customers a more complete picture of their video business by combining data sources and delivering new insights based on that. One interesting observation that has emerged from this work is that we sometimes see trial...
Exploring New Dimensions

Exploring New Dimensions

Here at Wicket Labs, we’re always looking for new, valuable ways to leverage the OTT data we harmonize for our customers. Sometimes a new insight emerges from combining and presenting existing data in different ways, and sometimes adding new data to an existing Wicket...
Video Distribution: A Universal View

Video Distribution: A Universal View

A Universal View of App Store & Video Distribution Channel Data Many media companies who have invested in a direct-to-consumer SVoD offering rely on third-party app stores and video distribution channels; Google Play, iTunes Store, Amazon Channels, etc., to...