Lost Customers by Video Views

Lost Customers by Video Views

A deep content offering and an engaged base are fundamental to maintaining and growing subscription numbers. Visualizing how content is consumed will allow you to identify at-risk customers and work on retaining them. The Wicket Scorecard looks at several data points...
Wicket Labs Insight – Customer Count

Wicket Labs Insight – Customer Count

Welcome back!  In last week’s Wicket Labs Insight, we showed how the Wicket Scorecard helps you understand how customers Learn, Try and Buy your service, how you can use that data to visualize your most effective acquisition channels and optimize your marketing spend...
Conversion Breakdown

Conversion Breakdown

Welcome to the inaugural Wicket Labs Insight. This is the first in a series that will highlight ways that video subscription businesses can be effectively measured and more importantly optimized. In order to run a successful subscription service, it is important to...