Enhancing Customer Acquisition with Integrated Data

Enhancing Customer Acquisition with Integrated Data

Leveraging data has always been the key to successfully identifying and targeting potential customers in subscription businesses. For years advertisers have keyed in on demographic data to help reach the right customers at the right time in the right location. The...
Keep ’em Coming Back with Killer Content

Keep ’em Coming Back with Killer Content

In previous posts we have discussed the importance of measuring and monitoring the churn rate of your subscription video on demand (SVOD) service. We have covered the different types of churn and some steps you can take to lower your churn rate and retain more...
Tactics for Reducing Subscription Churn

Tactics for Reducing Subscription Churn

In last week’s article, we discussed what subscription churn is, the different types of churn and how it affects your business growth. This week we will dive a little deeper into voluntary churn and discuss ways to combat it.  For a quick review, voluntary churn is...