Keep ’em Coming Back with Killer Content

Keep ’em Coming Back with Killer Content

In previous posts we have discussed the importance of measuring and monitoring the churn rate of your subscription video on demand (SVOD) service. We have covered the different types of churn and some steps you can take to lower your churn rate and retain more...
Tactics for Reducing Subscription Churn

Tactics for Reducing Subscription Churn

In last week’s article, we discussed what subscription churn is, the different types of churn and how it affects your business growth. This week we will dive a little deeper into voluntary churn and discuss ways to combat it.  For a quick review, voluntary churn is...
Understanding Subscription Video Churn

Understanding Subscription Video Churn

There are many key indicators in running a successful subscription video business, but at the core, every successful service has a predictable and stable amount of recurring revenue. In any business, attracting and converting new customers is essential to growing and...
Customer Acquisition Cost Over Time

Customer Acquisition Cost Over Time

Adding new customers in a cost-effective manner is one of the key attributes of a successful subscription business. It means that marketing spend is targeted well, and that target customers are responding to your outreach. Customers come from many sources, but a large...