How to Convert and Engage Subscription Trials

How to Convert and Engage Subscription Trials

Content companies have long struggled with the question of how to best convert users into paying subscribers. Free content, free trials, and freemium subscriptions are all tactics that are used to attract new users, as it always easier to give away content than to get...
Enhancing Customer Acquisition with Integrated Data

Enhancing Customer Acquisition with Integrated Data

Leveraging data has always been the key to successfully identifying and targeting potential customers in subscription businesses. For years advertisers have keyed in on demographic data to help reach the right customers at the right time in the right location. The...
Keep ’em Coming Back with Killer Content

Keep ’em Coming Back with Killer Content

In previous posts we have discussed the importance of measuring and monitoring the churn rate of your subscription video on demand (SVOD) service. We have covered the different types of churn and some steps you can take to lower your churn rate and retain more...