by Eric Knutson | Oct 30, 2018 | How-to
Content companies have long struggled with the question of how to best convert users into paying subscribers. Free content, free trials, and freemium subscriptions are all tactics that are used to attract new users, as it always easier to give away content than to get...
by Eric Knutson | Sep 17, 2018 | Big Data
Leveraging data has always been the key to successfully identifying and targeting potential customers in subscription businesses. For years advertisers have keyed in on demographic data to help reach the right customers at the right time in the right location. The...
by Eric Knutson | Jun 18, 2018 | Media Insights
For as long as SVOD services have been around, so has the debate for how long and what type of free trial should be offered to maximize top-the-funnel acquisition while still converting at a high enough rate to successfully grow your subscriber base. There are many...
by Eric Knutson | Mar 2, 2018 | Wicket Insights
Over the past few weeks, we have talked a lot about the types of churn and different ways to combat it. Many of the tactics used to reduce churn focus on how to keep customers subscribed once they become a paying customer. While tactics such as credit card updater...
by Eric Knutson | Feb 20, 2018 | Media Insights
In previous posts we have discussed the importance of measuring and monitoring the churn rate of your subscription video on demand (SVOD) service. We have covered the different types of churn and some steps you can take to lower your churn rate and retain more...
