by Eric Knutson | Jul 1, 2020 | OTT Insights
The success of Netflix has established it as a daily destination for its subscribers and the yardstick by which many other OTT services measure themselves against. But this isn’t the only path to viability. SVoD services can still find success with an audience that...
by Eric Knutson | Mar 24, 2020 | SVoD Insights
Free Trial Conversion is one of the most important metrics to monitor in a successful SVoD business. In the ongoing search for new subscribers, companies employ many different tactics to attract and engage new users. From social media lookalike campaigns to promoting...
by Eric Knutson | Jan 6, 2020 | OTT Insights
Data has always been a key component in effectively reaching your audience, but many OTT companies are not digging deep enough to leverage all of the data available to them to engage the right customers, at the right time, with the right message. Online video...
by Eric Knutson | May 28, 2019 | OTT Insights
With more and more SVoD offerings hitting the market and many more on the way, the competitive landscape is getting cluttered. Services are searching more intensely for ways to attract new users, and maybe, more importantly, keep the ones they have. With the bigger...
by Eric Knutson | May 3, 2019 | Case Study
The Challenge UP Faith & Family is America’s favorite streaming service for families. Subscribers can instantly access commercial-free hours of endless family and faith-friendly entertainment anytime, anywhere, and on any device. The service is available on many...
