by Eric Knutson | May 28, 2019 | Media Insights
With more and more SVoD offerings hitting the market and many more on the way, the competitive landscape is getting cluttered, services are looking harder and harder at ways to attract new users, and maybe, more importantly, keep the ones they have. With the bigger...
by Eric Knutson | May 3, 2019 | Case Study
The Challenge UP Faith & Family is America’s favorite streaming service for families. Subscribers can instantly access commercial-free hours of endless family and faith-friendly entertainment anytime, anywhere, and on any device. The service is available on many...
by Eric Knutson | Oct 30, 2018 | How-to
Content companies have long struggled with the question of how to best convert users into paying subscribers. Free content, free trials, and freemium subscriptions are all tactics that are used to attract new users, as it always easier to give away content than to get...
by Eric Knutson | Sep 17, 2018 | Big Data
Leveraging data has always been the key to successfully identifying and targeting potential customers in subscription businesses. For years advertisers have keyed in on demographic data to help reach the right customers at the right time in the right location. The...
by Eric Knutson | Jun 18, 2018 | Media Insights
For as long as SVOD services have been around, so has the debate for how long and what type of free trial length for video subscriptions should be offered to maximize top-the-funnel acquisition while still converting at a high enough rate to successfully grow your...
