As the audience insights and data platform for 2000+ video services, Wicket Labs has a unique view into the strategies and tactics that work well in today’s market. Marty Roberts, our CEO and co-founder, was recently invited by the NEM Network to review the current best practices for the complete audience lifecycle; acquiring, converting, engaging, retaining, and when needed, winning them back. Employing data to evaluate content effectiveness is a key thread in each stage. Finally, Marty reviews some of the traps media companies encounter that slow the effective use of data for their video business.Watch
Note: the NEM Network requires a free registration.