Wicket Labs Blog
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How to Find More Happy Subscribers with Lookalike Campaigns
Lookalike campaigns leveraging the CHI score from the Wicket Scorecard leverage a video service’s data sources to target new prospects in new and interesting ways.
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Turning insights into Action: Introducing Subscriber Export
For teams across within media organizations, the Wicket Scorecard offers a powerful feature that allows them to take the abundant data they have and truly take action on the unique insights it provides.
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Enhancing Customer Acquisition with Integrated Data
Integrating data from multiple systems will support your efforts to target customers that will convert, engage, and stay with your video service long-term.
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Going from Big Data to Big Insights to Big Revenue:
In this new world of Big Data, business intelligence applications — like the Wicket Scorecard — built on top of companies’ data and enterprise assets are helping smart companies capitalize on their data.
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Unlocking the Secrets of Integrated Data
By integrating data we present unique insights in the Wicket Scorecard. This combined data-set serves as a great foundation for machine learning efforts, which delivers more interesting correlation features and predictions than individual data sources.
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The Psychology of Binge-Watching
In this hyper-digitized age we live in, where attention spans are shorter than a goldfish, what makes people binge-watch content in the first place? We explore some interesting studies and spark some ideas on how you can keep your audience engaged with your content.
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Meet with us at IBC2018
Wicket Labs will be attending IBC2018. Request a meeting with us using the form on this page and we’ll set up a time to meet.
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“There’s Always Room for Improvement, but the Judges Are Looking for Big Airs & Stylish Tricks”
We are continually iterating and improving the Wicket Scorecard based on our customer’s feedback and the timing was right to post an update on the things our developers and engineers have been working so diligently.
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CEO, Marty Roberts to talk about Critical OTT Business Metrics for Growth
Wicket Labs CEO, Marty Roberts, will be on a panel at OTT Channels Conference, July 17, 2018. The panel will share their insights about the key metrics OTT operators need to measure and interpret in order to gain a competitive edge.
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Wicket Labs Secures $2.8 Million in Funding to Further Develop Industry-Leading Audience Insights Platform
Today Wicket Labs announced $2.8 million in financing led by WestRiver Group with participation from existing investors, Madrona Venture Group and Divergent Ventures.
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