Wicket Labs Blog
Stay up to date with our latest news and updates by subscribing to the Wicket Labs Update Subscribe
How Do You Compare to Your OTT Peers?
Knowing where your metrics stand in relation to your peers can provide powerful guidance in terms of how to optimize your efforts and spending. That’s why we’ve introduced OTT benchmarks in the Wicket Scorecard.
read more
Improving OTT Analytics for Video Services
The Wicket Scorecard is the most effective tool for understanding OTT analytics & is consistently evolving to support a constantly changing SVoD marketplace.
read more
Balancing Your Video Library
A balanced video library will deliver what your customers are looking for and help you keep users engaged and coming back for more content.
read more
CEO, Marty Roberts, Participating on Panel at OTT Executive Summit
Wicket Labs CEO, Marty Roberts will be participating on a panel at the 2019 OTT Executive Summit, Understanding the Viewer (Data and Analytics, Audience Measurement, Viewer Behavior, Consumer Segmenting)
read more
Customer Success: Up Faith & Family
By utilizing the Wicket Scorecard, UP Faith & Family have addressed critical business needs and delivered significant business benefit across the complete customer lifecycle.
read more
The True Cost of Building an Audience
Using trial acquisition interchangeably with customer acquisition can be misleading. Learn how TAC measures how well you sell your value proposition, and CAC measures how well you deliver on it.
read more
CSO, Ian Blaine, Participating on Panel at The Pay TV Show
This panel will discuss how data and analytics are being used to increase subscriber engagement and which strategies help to gain and keep customers.
read more
CEO, Marty Roberts, Participating on Panel at Brightcove PLAY
This panel at Brightcove PLAY will discuss various strategies and lessons learned for maximizing the lifetime value of OTT subscribers across the full lifecycle of the subscriber.
read more
CSO, Ian Blaine, Participating in Panel at NAB
How well do you really know your audience? This panel will discuss strategies that media companies can use to understand the behaviors, preferences, and how audiences interact with your content.
read more
Exploring New Dimensions
Our Wickets are even more insightful with additional dimensions used as pivots; genre, franchise, series, season, and title, along with geolocation for customers.
read more