Wicket Labs Blog
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Survival Analysis in an SVoD Business
The Wicket Scorecard derives a survival curve from retention rates to predict a more accurate audience lifetime value through survival analysis. Learn about why this is important and how you can increase your retention rate.
Ian Blaine Speaking on Panel at NYC TV Week on Oct. 29th
Join Wicket Labs CSO, Ian Blaine, as he participates on a panel at the NYC TV Week, Data Analytics: TV’s New Table Stakes.
Marty Roberts Talks with Colin Dixon about LTV, Attention Index, Benchmarks, & More
Wicket Labs CEO, Marty Roberts, recently sat down with Colin Dixon of nScreenMedia to talk about our updated customer LTV calculation, the Attention Index, free trial conversion benchmarks, & more.
Tips for Maintaining a Low OTT Churn Rate
Do you want to achieve a low OTT churn rate? Who doesn’t? Implement the tips we have lined up for you here in your OTT service and you’ll be well on your way.
Wicket Labs Announces First European Customers; NLZIET, DutchChannels, and True Royalty
Wicket Labs today announced our first European customers; NLZIET, DutchChannels, & True Royalty. Introduces free, confidential SVoD benchmark assessment report.
How OTT Streaming is Changing the Face of Media
OTT streaming has completely changed the way in which we consume media in today’s day and age- here’s how it has and will change the face of media to come.
CEO, Marty Roberts, Participating on Panel at OTT & Video Distribution Summit
Wicket Labs CEO, Marty Roberts, will be participating on a panel at the OTT & Video Distribution Summit, That Which Gets Measured Gets Bought?
Moving Beyond the Academic with AI in Streaming Video
What are some considerations to make when applying artificial intelligence (AI) to streaming video? We make suggestions for more informed decision-making.
How Data Supports Growth at Each Phase for SVoD Services
Regardless of which stage of growth your SVoD service is in, the Wicket Scorecard provides different levels of utility to help you reach the next phase.
Wicket Labs Exhibiting at OTT_X Market & Conference
Wicket Labs is exhibiting at the OTT_X Market & Conference, July 16th & 17th. Chat with us about data-driven insights & #prettydata for your SVoD service.