The flexibility of SVOD services has given rise to users whose goal is to ‘binge and churn’. But what can be done to retain these subscribers, preventing them from becoming an OTT churn statistic and instead increasing their lifetime value?
Utilizing the Wicket Scorecard has helped Urban Movie Channel understand subscriber behavior at a deeper level & launch efficient lookalike campaigns using CHI for their SVoD service.
Churn is a fact of life for video streaming services, but it can be fatal for those that don’t get a handle on it. So, what are the main reasons for OTT churn and how can platform data be used to tackle the problem?
Wicket Labs CSO, Ian Blaine, recently talked with Colin Dixon of nScreenMedia to discuss converting “shelter-in-place” viewers & getting them past their first payment.
Wicket Labs is redefining video engagement for OTT services with a bias toward taking action. Get a better understanding of every subscriber, TV-E member, and registered user and keep them engaged.
Video views are up 30% for OTT services but as stay-at-home orders due to COVID-19 gradually lift across the world, once highly engaged subscribers may have other things on their mind. Learn about actions to take to retain this cohort of users for the long-term no matter which stage of the lifecycle they’re in.
Preventing a content echo chamber depends on understanding the complex relationship between content assets and viewer attention. Find out how a data-driven approach can better achieve this, drive trial conversions, and lure back stalled subscribers.
If content is king, actionable insights and user metrics are queen. Discover how OTT services can put the two to work to drive greater value and reduce churn.
Our Video Distribution page is a great place to see integrated info from the Roku Channel Store along with other third-party app stores & distribution partners.
Today we announce further investment from our existing investor base and announce some of our latest customer additions.