Wicket Labs Blog
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The Complicated Story of Video Subscription Churn
Our monthly churn benchmark for the subscription video industry gradually fell from 10% at the beginning of 2021 to 8.6% in June. But it’s a complicated story and it requires every video service to actively invest in retention and leverage the latest best practices for engaging at-risk customers.
Discoverable Data
There is no shortage of insights, metrics, and other interesting nuggets that we could present in the Wicket Scorecard. The challenge is avoiding information overload. To strike this balance we have employed pop-ups and mouse-overs throughout our product for users that want to dig a little deeper, and see more. This allows us to keep the Scorecard UI from becoming over-crowded and provides an easily discoverable pathway to more information.
Diving Deeper into Content Data
Understanding your content’s impact on the audience is a key for any video service. To help, the Wicket Scorecard now includes Smart Views of the Content Catalog. For your titles, series, and sports you can now easily access Recent Arrivals, Steady Performers, False Starts, and more.
Comparing Live/Linear vs VOD Content
The evolution of our customer base has pushed us to expand the Wicket Scorecard to make it easier to see the performance of linear and especially live event content, separate from VOD consumption. We recently added a new control to one of our most interactive content Wickets, the Content Catalog, to review at Live/Linear performance independently from VOD.
Acquire, Engage, Retain – Data Driven Best Practices
Our CEO, Marty Roberts, was recently invited by the NEM Network to review the current best practices for the complete audience lifecycle; acquiring, converting, engaging, retaining, and when needed, winning them back. Take a look at his presentation.
Introducing Quickets
The name says it all. Quickets are essentially quick Wickets. They are queries + visualizations that are easy to build and instantly share within the Wicket Scorecard. Create new visualizations, set specific data ranges, and explore your data for new insights into your video subscription business.
Streamlining Workflow with Automated Subscriber Sync
By enabling recurring automatic synchronization of customer data from Wicket Labs with user records in third-party destinations, we have taken a big step forward in terms of marketing actions and workflow enablement for our customers.
Seeing Your Whole OTT Business
Seeing Your Whole OTT Business ost of our customers have developed their own direct-to-consumer service, for which they bill their subscribers directly. For this part of their business they use the Wicket Scorecard to get an insightful, actionable...
A New Best Practice for Video Subscription Trials
Trials have always been an effective customer acquisition tool for video subscription services. Currently, the Wicket Scorecard benchmark measuring Free Trial Conversion Percentage is 72.2%. With ongoing debates throughout the SVOD industry on the value of trials, we thought it was a good time to revisit the best practices and add to the advice with some recent analysis from our Customer Success team.
Seeing the Big Picture of Your OTT Business
The Wicket Scorecard now allows you to select multiple OTT accounts (ex. regionally or separate services) and see their primary KPIs together.