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A New Best Practice for Video Subscription Trials

A New Best Practice for Video Subscription Trials

Trials have always been an effective customer acquisition tool for video subscription services. Currently, the Wicket Scorecard benchmark measuring Free Trial Conversion Percentage is 72.2%. With ongoing debates throughout the SVOD industry on the value of trials, we thought it was a good time to revisit the best practices and add to the advice with some recent analysis from our Customer Success team.

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Employee Spotlight: Mary Morrison

Employee Spotlight: Mary Morrison

We’re kicking off our Employee Spotlight series with Mary Morrison, one of our Software Developers. She gives the scoop on her background, her day-to-day, and why she decided to solve complex issues for the OTT video industry at Wicket Labs.

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