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Why you should build a culture of data for your OTT business

Why you should build a culture of data for your OTT business

The effective use of data separates the winners from the losers in the streaming space. In fact, 67% of OTT businesses consider actionable intelligence key to their survival, benefitting executive leadership, licensing efforts, marketing initiatives, and more. But building a culture of data isn’t easy. Let’s run through the four stages of data maturity for a streaming service and establish what data-driven decision making looks like.

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Measuring Content Momentum

Measuring Content Momentum

Understanding the speed at which an audience is growing for any title, class, season, or series overall can provide powerful insights into your library. We’re excited to introduce a VOD Release Performance view in our Content Catalog. It’s easy to see the content performance over the first seven, fourteen and thirty days.

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Build vs. Buy: Choosing the right approach for video analytics

Build vs. Buy: Choosing the right approach for video analytics

You’re sitting on a mountain of data and have decided to put it to work. Great decision. It’s likely that you’re already tracking certain metrics as a data-driven business. The missing piece; a system to turn that data into insight, which can then be used to tackle your biggest business pain points and enhance growth. The next question then is to build or buy your audience insights platform. Choose wisely.

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Discoverable Data

Discoverable Data

There is no shortage of insights, metrics, and other interesting nuggets that we could present in the Wicket Scorecard. The challenge is avoiding information overload. To strike this balance we have employed pop-ups and mouse-overs throughout our product for users that want to dig a little deeper, and see more. This allows us to keep the Scorecard UI from becoming over-crowded and provides an easily discoverable pathway to more information.

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Comparing Live/Linear vs VOD Content

Comparing Live/Linear vs VOD Content

The evolution of our customer base has pushed us to expand the Wicket Scorecard to make it easier to see the performance of linear and especially live event content, separate from VOD consumption. We recently added a new control to one of our most interactive content Wickets, the Content Catalog, to review at Live/Linear performance independently from VOD.

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