Wicket Labs Blog
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Turning Oranges into App Store Data
The Distribution tab in the Wicket Scorecard presents a universal view into third-party distribution channels & app stores & provides a detailed understanding of the effectiveness of each.
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16 Key Analytics to Consider in Tailoring Your Subscription Video Strategy
Here are 16 key analytics video content providers should be tracking to help data-driven decision-making when it comes to their subscription video businesses.
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Win Back Your Lost Subscribers
Acquiring customers can be an expensive proposition. Winning back former, happy customers is a great way to minimize acquisition costs & maximize customer lifetime value.
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Meeting Growth Targets
It’s a great time for subscription video businesses to check their progress in meeting their growth targets for the quarter and the year. Download our latest paper to learn how to build a simple business model to track key drivers of the business.
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Meet with Wicket Labs at NATPE Miami
Wicket Labs will be attending NATPE Miami to talk about the latest developments with the Wicket Scorecard. See how we’re helping video services increase their Audience Lifetime Value.
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Understanding Content through the Lens of Your Customer
Content is the core of a video-based business. How do you measure which content captures their attention and increases their subscription renewals?
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Enhance HubSpot Campaigns with the Wicket Scorecard
The Wicket Scorecard has a direct integration with HubSpot to send your subscriber exports directly into their CRM platform to create an endless number of campaigns and achieve the results you desire.
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Calculating Lifetime Value in a Video Business
A more accurate audience lifetime value lets you invest with confidence in acquiring more customers, license more content, or test new pricing to capture even more customers. We are updating the Wicket Scorecard to use the Fader-Hardie method for a better LTV.
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From Subscription to Membership
The trend toward membership will become even more pronounced as direct-to-consumer services realize tapping into the human need for connection and community is a powerful tool in building and retaining a subscriber base.
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Meet with Wicket Labs at CES
Wicket Labs will be attending CES to talk about the latest developments with the Wicket Scorecard. Get an update or a demo to see how we’re helping video services increase their Audience Lifetime Value.
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