As competition increases, SVoD business must work harder to progress new users through each stage of the customer lifecycle. Download our latest guide and discover actionable advice on how to enhance each stage to increase subscriber loyalty.
OTT providers are faced with a bewildering array of data visualization platforms to choose from. This article provides a checklist of criteria for the SVoD industry to compare different platforms and identify which is best suited to their needs.
Customer acquisition costs for streaming services are on the rise. Lower overall spend, reduce ad wastage, and increase your conversion rate with lookalike campaigns powered by Wicket Scorecard.
The Distribution page of the Wicket Scorecard is expanding with the integration of the Comcast X1 App Store and you can access it in your account today.
The streaming wars are heating up. Download our guide to learn how to use data to your advantage for reconnecting streaming video subscribers that churn.
Don’t try to be all things to all people. Daily usage isn’t the only path to viability for SVoD services. Success can still be found with an audience that engages on a weekly and even monthly basis.
Live sporting events are beginning to get back to action. Read further to learn about 4 areas where sports-oriented OTT video services have an incredible opportunity to focus their efforts to create new and engaging content for and with their fans.
Sometimes there just isn’t enough time. In this post, we answer questions from a recent webinar we participated in with Brightcove and Hallmark Labs, How to Leverage a 35% Churn Rate.
The flexibility of SVOD services has given rise to users whose goal is to ‘binge and churn’. But what can be done to retain these subscribers, preventing them from becoming an OTT churn statistic and instead increasing their lifetime value?
Utilizing the Wicket Scorecard has helped Urban Movie Channel understand subscriber behavior at a deeper level & launch efficient lookalike campaigns using CHI for their SVoD service.