Wicket Labs Blog

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Can You Really Measure Happiness?

At Wicket Labs, we believe you can when it comes to subscribers and your service, you can measure happiness. We’re introducing a new feature that leverages machine learning and dozens of elements to form the Customer Happiness Index (CHI). Easily discover which of your subscribers are likely to leave your service and pinpoint which signals have the largest influence on subscr churn..

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Keep ’em Coming Back with Killer Content

Video subscription services need to quickly adapt & customize experiences to keep users engaged or risk losing them to competitive offerings. Since loyalty can be low and users fairly transient, leverage data to build loyalty through personalized experiences and with a breadth of content offerings.

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Understanding Video Subscription Churn

Churn rate is a primary indicator of the health of your video subscription business and how successful you are at retaining your existing customer base. Understanding how, why, and the rate at which customers leave your service will allow you to focus acquisition on the most profitable and effective campaigns.

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