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Discoverable Data

Discoverable Data

There is no shortage of insights, metrics, and other interesting nuggets that we could present in the Wicket Scorecard. The challenge is avoiding information overload. To strike this balance we have employed pop-ups and mouse-overs throughout our product for users that want to dig a little deeper, and see more. This allows us to keep the Scorecard UI from becoming over-crowded and provides an easily discoverable pathway to more information.

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Comparing Live/Linear vs VOD Content

Comparing Live/Linear vs VOD Content

The evolution of our customer base has pushed us to expand the Wicket Scorecard to make it easier to see the performance of linear and especially live event content, separate from VOD consumption. We recently added a new control to one of our most interactive content Wickets, the Content Catalog, to review at Live/Linear performance independently from VOD.

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A New Best Practice for Video Subscription Trials

A New Best Practice for Video Subscription Trials

Trials have always been an effective customer acquisition tool for video subscription services. Currently, the Wicket Scorecard benchmark measuring Free Trial Conversion Percentage is 72.2%. With ongoing debates throughout the SVOD industry on the value of trials, we thought it was a good time to revisit the best practices and add to the advice with some recent analysis from our Customer Success team.

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