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What is an Audience Insights Platform?

This whitepaper answers that question and makes a case for employing an audience insights platform soon.

Download our Audience Insights Platform whitepaper to learn how the Wicket Scorecard can help you to increase the Audience Lifetime Value of your video business.

  • The primary function of an Audience Insights Platform is to optimize the lifetime value (LTV) for your audience

  • A better understanding of an audience and its lifetime value requires aggregating data from the various systems to track the complete customer journey

  • With a better understanding of the state of the business, the team can focus on the best customer acquisition tactics

  • The harmonized dataset, tracking a customer throughout their lifecycle, should be readily available to dig deeper and answer the inevitable questions that arise

Download the Whitepaper

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Increase Audience Lifetime Value

Solidify your relationships with customers with insights from our Wickets.

Reduce Churn

Target high-churn products, devices, and sales channels as well as analyze viewing behavior.

Drive Content Engagement

Optimize content promotion, identify fans & bingers, improve your licensing strategy.

Unique

Audience Insights

The Wicket Scorecard is the only audience insights platform for video companies who need unique insights into their video business that drive more informed decision making, and better results.