What is an Audience Insights Platform?This whitepaper answers that question and makes a case for employing an audience insights platform to get control of your data and begin to take action on the insights it provides.
Download our Audience Insights Platform whitepaper to learn how the Wicket Scorecard can help you to increase the Audience Lifetime Value of your video business.
The primary function of an Audience Insights Platform is to optimize the lifetime value (LTV) for your audience
A better understanding of an audience and its lifetime value requires aggregating data from the various systems to track the complete customer journey
With a better understanding of the state of the business, the team can focus on the best customer acquisition tactics
The harmonized dataset, tracking a customer throughout their lifecycle, can easily be exported for upload into the most popular CRM and Marketing platforms