Key Metric: Free Trial Conversion Percent

Key Metric: Free Trial Conversion Percent

  Free Trial Conversion Percent shows you the average percentage of customers that are successfully converted from a free trial to a paid user. It is an incredibly important metric for SVoD services to monitor. This is ultimately a calculation of the total number of...
Key Metric: Avg Unique Days Streamed

Key Metric: Avg Unique Days Streamed

Subscriber loyalty is the holy grail for SVoD services. Having a great content offering is one of many ways to increase subscriber loyalty and pairing this with viewing data is a great strategy to win in a crowded market. Avg Unique Days Streamed demonstrates the...
Key Metric: Paid Churn Percent

Key Metric: Paid Churn Percent

Subscription video churn is a constant battle in the OTT industry. Paid Churn Percent is the percentage of your paid subscription base that has left the service in the past 30 days, with a comparison to the previous 30 days and year over year with an additional...
How to Win-back Lost Subscribers

How to Win-back Lost Subscribers

In the highly-competitive SVoD landscape, acquiring customers can be an expensive proposition. It costs more money to find new customers than it does to keep the ones you have. Acquiring and engaging the right customers, keeping them long-term, and winning back...
How to Win-back Lost Subscribers

Price Change Awareness Offers

Why Did They Leave? Of the major factors that contribute to subscriber churn, pricing is often reported as one of the top responses by consumers. But we contend that it isn’t so much of a pricing issue but comes down to the perceived value associated with the...