Key Metric: Free Trial Conversion Percent

Key Metric: Free Trial Conversion Percent

  Free Trial Conversion Percent shows you the average percentage of customers that are successfully converted from a free trial to a paid user. It is an incredibly important metric for SVoD services to monitor. This is ultimately a calculation of the total number of...
Targeted Campaigns Based on High CHI Score

Targeted Campaigns Based on High CHI Score

Every subscription video service has an audience of users that range across a spectrum from happy to high risk. Hopefully more on the happy side of the spectrum vs the unhappy/lost side. One of the most powerful uses of a customer happiness indicator is being able to...
Key Metric: Avg Unique Days Streamed

Key Metric: Avg Unique Days Streamed

Subscriber loyalty is the holy grail for SVoD services. Having a great content offering is one of many ways to increase subscriber loyalty and pairing this with viewing data is a great strategy to win in a crowded market. Avg Unique Days Streamed demonstrates the...
Key Metric: Paid Churn Percent

Key Metric: Paid Churn Percent

Subscription video churn is a constant battle in the OTT industry. Paid Churn Percent is the percentage of your paid subscription base that has left the service in the past 30 days, with a comparison to the previous 30 days and year over year with an additional...