Key Metric: Free Trial Conversion Percent

Key Metric: Free Trial Conversion Percent

  Free Trial Conversion Percent shows you the average percentage of customers that are successfully converted from a free trial to a paid user. It is an incredibly important metric for SVoD services to monitor. This is ultimately a calculation of the total number of...
Key Metric: Avg Unique Days Streamed

Key Metric: Avg Unique Days Streamed

Subscriber loyalty is the holy grail for SVoD services. Having a great content offering is one of many ways to increase subscriber loyalty and pairing this with viewing data is a great strategy to win in a crowded market. Avg Unique Days Streamed demonstrates the...
New and/or Exclusive Content Alerts

New and/or Exclusive Content Alerts

Identify the Appropriate Scenarios There are several scenarios that would lend themselves to employing this particular tactic and you could potentially extrapolate these to an even greater degree. For the most part, these are the cases you would run into and they are...
Calculating Lifetime Value in a SVoD Business

Calculating Lifetime Value in a SVoD Business

Invest with Confidence in Your SVoD Business How much revenue do you think you will receive from your next customer? How long will they stay in the service and what discounts matter to ensure a long-term customer relationship? Is that exclusive content license only...