Key Metric: Paid Churn Percent

Key Metric: Paid Churn Percent

Subscription video churn is a constant battle in the OTT industry. Paid Churn Percent is the percentage of your paid subscription base that has left the service in the past 30 days, with a comparison to the previous 30 days and year over year with an additional...
How to Win-back Lost Subscribers

How to Win-back Lost Subscribers

In the highly-competitive SVoD landscape, acquiring customers can be an expensive proposition. It costs more money to find new customers than it does to keep the ones you have. Acquiring and engaging the right customers, keeping them long-term, and winning back...
How to Win-back Lost Subscribers

Price Change Awareness Offers

Why Did They Leave? Of the major factors that contribute to subscriber churn, pricing is often reported as one of the top responses by consumers. But we contend that it isn’t so much of a pricing issue but comes down to the perceived value associated with the...
How to Win-back Lost Subscribers

New Content Based on Past Viewing

Identify the Appropriate Scenarios There are several scenarios that would lend themselves to employing this particular tactic and you could potentially extrapolate these to an even greater degree. For the most part, these are the cases you would run into and they are...