Key Metric: Free Trial Conversion Percent

Key Metric: Free Trial Conversion Percent

  Free Trial Conversion Percent shows you the average percentage of customers that are successfully converted from a free trial to a paid user. It is an incredibly important metric for SVoD services to monitor. This is ultimately a calculation of the total number of...
Key Metric: Average Hours Streamed

Key Metric: Average Hours Streamed

  Subscriber loyalty is the holy grail for SVoD services. Having a great content offering is one of many ways to increase subscriber loyalty and pairing this with viewing data is a great strategy to win in a crowded market. Avg Hours Streamed per week demonstrates how...