Key Metric: Average Hours Streamed

Key Metric: Average Hours Streamed

  Subscriber loyalty is the holy grail for SVoD services. Having a great content offering is one of many ways to increase subscriber loyalty and pairing this with viewing data is a great strategy to win in a crowded market. Avg Hours Streamed per week demonstrates how...
Calculating Lifetime Value in a SVoD Business

Calculating Lifetime Value in a SVoD Business

Invest with Confidence in Your SVoD Business How much revenue do you think you will receive from your next customer? How long will they stay in the service and what discounts matter to ensure a long-term customer relationship? Is that exclusive content license only...
How to Setup Firebase for OTT Video Services

How to Setup Firebase for OTT Video Services

Overview Google has been making major changes to its Google Analytics product in recent months. In October 2019, they started sunsetting mobile app reporting using their Google Analytics SDK. This required companies wanting to collect usage data from their mobile apps...