Integration Spotlight: THEOplayer

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Integration Spotlight

Integration Categories: Engagement & Analytics

About THEOplayer: THEOplayer is a universal video player solution, which enables online media companies and enterprises worldwide to quickly bring a consistent video playback experience across any device or platform through its feature-rich SDKs and a wide variety of video ecosystem pre-integrations.

Integration Overview: With this integration, we leverage a combination of THEOplayer and Google Analytics 4 to track heartbeat (video playback) events.  Wicket Labs processes the raw heartbeat events to measure what content that your users are watching and for how long. This allows us to calculate our Attention Index for every piece of content viewed. The Attention Index is an entertainment score that takes into account promoters who finish most of a piece of content and detractors who abandon viewing. Our customers use this to guide promotion, curation, and licensing of content.  If you would like to learn more about the technical steps required to set up this integration, the team at THEOplayer has written an excellent guide, which can be found here

What it means: If you are using or plan to use THEOplayer, we can easily ingest this data and harmonize it with your content metadata subscriber/billing data to populate our customer data platform, which we use to power insights in our Wicket Scorecard. We can also connect to downstream marketing tools via subscriber export.  We have pre-integrated with a broad collection of products that span these categories, which you can review here.