Integration Category: Subscriber Management
About Recurly: Recurly is a subscription management and billing platform. They support multiple business models and simplify and optimize the process of collecting revenue for your products and services. They also provide intelligent credit card retry mechanisms to reduce the amount of involuntary churn.
Integration Overview: With this integration, we are importing registration, subscription, and payment data from Recurly into our customer data platform which we then use to power our Wicket Scorecard. We have integrated with the Recurly API to retrieve subscriber billing records. This data is used to determine metrics such as subscriber status, lifetime value, and reasons for churn.
What it means: If you are using or plan to use Recurly for billing and subscriber management, we can easily harmonize data we get from them with content metadata, visit & viewing analytics, 3rd party app store data, as well as marketing spend information to provide a complete view of your SVOD service performance. We also provide a bridge to downstream marketing tools for CRM and campaign management, which makes the insights you see directly actionable.
We have pre-integrated with a broad collection of products that span these categories, which you can review here.