Integration Spotlight: Hubspot

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Integration Spotlight

Category: CRM & Marketing

About Hubspot: HubSpot offers a full platform of marketing, sales, customer service, and CRM software. Companies use Hubspot to automate customer contact and advertising workflows.

Integration Overview: With this integration, we are exporting subscriber cohorts from our Scorecard directly into Hubspot’s CRM Hub at the click of a link. With every hashed user ID we include information about tenure, subscription plan, content consumed, devices used, geography of views, engagement status, and more. 

What it means: If you are using or plan to use Hubspot for customer campaigns, we can easily help to improve this effort by providing exports of hashed subscriber IDs that include important context about the user’s experience. With the ID, we append fields from our customer data platform that leverage our harmonization of subscriber data,  content metadata, visit & viewing analytics, and 3rd party app store data.  This enables really specific targeting, based on engagement frequency and intensity, content consumed, devices used, etc.  We have pre-integrated with a broad collection of products that span these categories, which you can review here.