Integration Categories: Online Video Platform + Subscriber Management
About CTS: Comcast Technology Solutions, a division of Comcast Cable, brings innovations from Comcast to the advertiser, content provider, global operator, and technology industries — providing solutions to our collective challenges and helping to forge a shared vision for the future. Built on Comcast’s know-how, proven facilities, platforms, and infrastructure, Comcast Technology Solutions offers more than 20 years of real-world broadcast and digital experience. They deliver technology beyond expectations to help customers develop new business models and transform the customer experience.
Integration Overview: With this integration, we are automatically importing CTS OVP and CloudTV content metadata, view data, subscriber data, and revenue events into our audience insights platform and then harmonizing with data from other sources. We achieve this by integrating with CTS APIs and pulling data daily.
What it means: If you are using or plan to use CTS OVP or CloudTV suites, we can easily ingest this data and harmonize it with your analytics and marketing spend information to power insights in our Wicket Scorecard. We can also connect to downstream marketing tools via subscriber export. We have pre-integrated with a broad collection of products that span these categories, which you can review here.