Integration Spotlight: Brightcove

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Integration Spotlight

Integration Categories: Online Video Platform 

About Brightcove: “Since 2004, Brightcove has been helping customers discover and experience the incredible power of video through its award-winning technology, empowering organizations in more than 70 countries across the globe to touch audiences in bold and innovative ways. Brightcove achieves this by developing technologies once thought impossible, providing customer support without parallel or excuses, and leveraging the expertise and resources of a global infrastructure. Video is the world’s most compelling, exciting medium. Brightcove is Video That Means Business.™” 

Integration Overview: With this integration, we are automatically importing Brightcove Video Cloud content metadata into our customer data platform and then harmonizing it with data from other sources. We achieve this by integrating with Brightcove’s API and pulling data daily.

What It Means: If you are using or plan to use Brightcove Video Cloud we can easily ingest content metadata from them and harmonize it with your subscriber/billing data, view analytics and marketing spend information to populate our customer data platform which we use to power insights in our Wicket Scorecard. This can provide Brightcove customers with a very rich view of their marketing effectiveness, audience engagement, and content performance. We can also connect to downstream marketing tools via subscriber export that makes insights in the Wicket Scorecard directly actionable.  We have pre-integrated with a broad collection of products that span these categories, which you can review here.