Key Metric: Free Trial Conversion Percent

Key Metric: Free Trial Conversion Percent

  Free Trial Conversion Percent shows you the average percentage of customers that are successfully converted from a free trial to a paid user. It is an incredibly important metric for SVoD services to monitor. This is ultimately a calculation of the total number of...
Key Metric: Average Hours Streamed

Key Metric: Average Hours Streamed

  Subscriber loyalty is the holy grail for SVoD services. Having a great content offering is one of many ways to increase subscriber loyalty and pairing this with viewing data is a great strategy to win in a crowded market. Avg Hours Streamed per week demonstrates how...
Key Metric: Avg Unique Days Streamed

Key Metric: Avg Unique Days Streamed

Subscriber loyalty is the holy grail for SVoD services. Having a great content offering is one of many ways to increase subscriber loyalty and pairing this with viewing data is a great strategy to win in a crowded market. Avg Unique Days Streamed demonstrates the...
Key Metric: Paid Churn Percent

Key Metric: Paid Churn Percent

Subscription video churn is a constant battle in the OTT industry. Paid Churn Percent is the percentage of your paid subscription base that has left the service in the past 30 days, with a comparison to the previous 30 days and year over year with an additional...