Targeted Campaigns Based on High CHI Score

Targeted Campaigns Based on High CHI Score

Every subscription video service has an audience of users that range across a spectrum from happy to high risk. Hopefully more on the happy side of the spectrum vs the unhappy/lost side. One of the most powerful uses of a customer happiness indicator is being able to...
How to Win-back Lost Subscribers

How to Win-back Lost Subscribers

In the highly-competitive SVoD landscape, acquiring customers can be an expensive proposition. It costs more money to find new customers than it does to keep the ones you have. Acquiring and engaging the right customers, keeping them long-term, and winning back...
How to Win-back Lost Subscribers

Price Change Awareness Offers

Why Did They Leave? Of the major factors that contribute to subscriber churn, pricing is often reported as one of the top responses by consumers. But we contend that it isn’t so much of a pricing issue but comes down to the perceived value associated with the...