How to Win-back Lost Subscribers

How to Win-back Lost Subscribers

In the highly-competitive SVoD landscape, acquiring customers can be an expensive proposition. It costs more money to find new customers than it does to keep the ones you have. Acquiring and engaging the right customers, keeping them long-term, and winning back...
How to Win-back Lost Subscribers

Price Change Awareness Offers

Why Did They Leave? Of the major factors that contribute to subscriber churn, pricing is often reported as one of the top responses by consumers. But we contend that it isn’t so much of a pricing issue but comes down to the perceived value associated with the...