End-to-end Guide: Using Data Analytics to Drive SVoD Business Growth
How to use data to grow a profitable SVoD business
Data is all around us, especially for SVoD services. Vast data lakes span the tech stacks of every streaming service, meaning they’re sitting on reams of insightful information. And, in today’s crowded market, the difference between moderate and rapid growth often comes down to what they do with it.
TURNING DATA INTO A COMPETITIVE ADVANTAGE
Big data is not about data. It’s about analytics. But, with so much information to understand and process, making decisions that will help grow your business as a result of data analysis is difficult unless you have a clear picture of what’s noise and what’s worth tracking.
The guide includes best practice from our team’s experience, case studies and live examples from our international customer base, and data-led research on the future of streaming video.
- How to pull data from across your back-end systems to get actionable insight
- Tangible advice on maximizing the value of your content library
- Considerations for getting the most out of third-party marketplace relationships
- Tips to scale acquisition and keep viewers coming back for more
- How to take data analysis further to grow your audience’s lifetime value
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