Featured ResourcesBecome an Audience Insights Pro
Here you will find an ever-expanding list of resources to help you learn about, evaluate, and utilize an audience insights platform.
Meeting Growth Targets
Download the Meeting Growth Targets whitepaper to learn how to go beyond the classic “new customers per day or week” set of key metrics to a set with the levers you can take action against.
Understand & Combat Subscription Churn
Download Understand & Combat Subscription Churn whitepaper to learn how to arm yourself to combat churn and maximize the lifetime value of your audience.
Employing an Audience Insights Platform
Download Employing an Audience Insights Platform whitepaper to learn how the Wicket Scorecard can help you to increase the Audience Lifetime Value of your video business.
Direct to Consumer Subscription Insights
Download Direct to Consumer Subscription Insights to find out how to leverage Audience LTV to improve your video business’s conversions, customer retention, and content engagement.
How Data Supports Growth at Each Phase for SVoD Services
Wicket Scorecard Highlights
Download the Wicket Scorecard Highlights one-sheet to quickly get an idea of how it enables media companies to improve their Audience Lifetime Value.
Subscriber Export Highlights
Download the Subscriber Highlights one-sheet to quickly learn how the Wicket Scorecard makes it easy to create actionable exports which can be filtered for better targeting & uploaded to popular marketing & CRM platforms.
Customer Happiness Index Highlights
Download the CHI Highlights one-sheet to see how we use machine learning with dozens of elements to form the Customer Happiness Index (CHI) and help keep your audience happy.
Using Google Ads to Find More Happy Customers
Download Using Google Ads to Find More Happy Customers use case to learn how to use the Wicket Scorecard to launch Lookalike campaigns with CHI.
Using Facebook Ads to Find More Happy Customers
Download Using Facebook Ads to Find More Happy Customers use case to learn how to use the Wicket Scorecard to launch Lookalike campaigns with CHI.
Using Twitter Business to Find More Happy Customers
Download Using Twitter Business to Find More Happy Customers use case to learn how to use the Wicket Scorecard to launch Lookalike campaigns with CHI.
How to Find the Sweet Spot for Re-engaging Inactive Subscribers
Turning insights into Action: Introducing Subscriber Export
A powerful feature in the Wicket Scorecard allows teams in media organizations to truly take action on the unique insights it provides.
Distribution, A Universal View
The new Distribution tab in the Wicket Scorecard presents a universal view into third-party distribution channels & app stores & provides a detailed understanding of the effectiveness of each.
How to Setup Google Analytics for Video Success
Outlined in this post are three adjustments we suggest to the default setup of Google Analytics to help video services get the most out of their data.
Wicket Labs & Data Security
Ensuring the best security practices are employed is a prerequisite for any good partnership. The following policies are a few that Wicket Labs utilize to protect our customers’ data.
Customer Success: UP Faith & Family
Download this case study to see how utilizing the Wicket Scorecard helped UP Faith & Family address critical business needs and delivered significant business benefit across the complete customer lifecycle.
Calculating Lifetime Value in a Video Business
A more accurate audience lifetime value lets you invest with confidence in acquiring more customers, license more content, or test new pricing to capture even more customers. We are updating the Wicket Scorecard to use the Fader-Hardie method for a better LTV.