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Become an Audience Insights Pro

 

Here you will find an ever-expanding list of resources to help you learn about, evaluate, and utilize an audience insights platform.

Meeting Growth Targets

Meeting Growth Targets

Download Meeting Growth Targets whitepaper to learn how going beyond the classic “new customers per day or week” set of key metrics to a set aligns well with the levers you can take action against.

Employing an Audience Insights Platform

Employing an Audience Insights Platform

Download Employing an Audience Insights Platform whitepaper to learn how the Wicket Scorecard can help you to increase the Audience Lifetime Value of your video business.

Understand & Combat Subscription Churn

Understand & Combat Subscription Churn

Download Understand & Combat Subscription Churn whitepaper to learn how to arm yourself to combat churn and maximize the lifetime value of your audience.

Direct to Consumer Subscription Insights

Direct to Consumer Subscription Insights

Download Direct to Consumer Subscription Insights to find out how to leverage Audience LTV to improve your video business’s conversions, customer retention, and content engagement.

Wicket Scorecard Highlights

Wicket Scorecard Highlights

Download the Wicket Scorecard Highlights one-sheet to quickly get an idea of how it enables media companies to improve their Audience Lifetime Value.

Customer Happiness Index Highlights

CHI Highlights

Download the CHI Highlights one-sheet to uses machine learning and dozens of elements to form the Customer Happiness Index (CHI) to help with keeping your audience happy.

Subscriber Export Highlights

Subscriber Export Highlights

Download the Subscriber Highlights one-sheet to quickly how the Wicket Scorecard makes it easy to create action-oriented exports that can be filtered for better targeting & uploaded to popular marketing & CRM platforms.

Using Facebook Ads to Find More Happy Customers

Facebook Ads Lookalike use case

Download Using Facebook Ads to Find More Happy Customers use case to learn how to use the Wicket Scorecard to launch Lookalike campaigns with CHI.

Using Google Ads to Find More Happy Customers

Google Ads Lookalike use case

Download Using Facebook Ads to Find More Happy Customers use case to learn how to use the Wicket Scorecard to launch Lookalike campaigns with CHI.

Using Twitter Business to Find More Happy Customers

Twitter Business lookalike use case

Download Using Twitter Business to Find More Happy Customers use case to learn how to use the Wicket Scorecard to launch Lookalike campaigns with CHI.

Distribution, A Universal View

Video Distribution, A Universal View

The new Distribution tab in the Wicket Scorecard presents a universal view into third-party distribution channels & app stores & provides a detailed understanding of the effectiveness of each.

How to Setup Google Analytics for Video Success

GA success chart

Outlined in this post are three adjustments we suggest to the default setup of Google Analytics to help video services get the most out of their data.

Calculating Lifetime Value in a Video Business

calculating ltv

A more accurate audience lifetime value lets you invest with confidence in acquiring more customers, license more content, or test new pricing to capture even more customers. We are updating the Wicket Scorecard to use the Fader-Hardie method for a better LTV.

Wicket Labs & Data Security

data security over laptop illustration

Ensuring the best security practices are employed is a prerequisite for any good partnership. The following policies are a few that Wicket Labs utilize to protect our customers’ data.

Customer Success: UP Faith & Family

UP Faith & Family case study

Download this case study to see how utilizing the Wicket Scorecard helped UP Faith & Family address critical business needs and delivered significant business benefit across the complete customer lifecycle.

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