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Become an Audience Insights Pro

 

Here you will find an ever-expanding list of resources to help you learn about, evaluate, and utilize an audience insights platform.

Meeting Growth Targets

Meeting Growth Targets

Download the Meeting Growth Targets whitepaper to learn how to go beyond the classic “new customers per day or week” set of key metrics to a set with the levers you can take action against.

Understand & Combat Subscription Churn

Understand & Combat Subscription Churn

Download Understand & Combat Subscription Churn whitepaper to learn how to arm yourself to combat churn and maximize the lifetime value of your audience.

Employing an Audience Insights Platform

Employing an Audience Insights Platform

Download Employing an Audience Insights Platform whitepaper to learn how the Wicket Scorecard can help you to increase the Audience Lifetime Value of your video business.

Wicket Scorecard Overview

Wicket Scorecard Overview

Download the Wicket Scorecard Overview to find out how to drive results with improved customer acquisition, service engagement, and reduced churn.

How Data Supports Growth at Each Phase for SVoD Services

growth bar chart
Read the post and grab this infographic to learn about how data supports growth at each phase of growth for SVoD services, no matter what phase it is in.

Wicket Scorecard Highlights

Wicket Scorecard Highlights

Download the Wicket Scorecard Highlights one-sheet to quickly get an idea of how it enables media companies to improve their Audience Lifetime Value.

Subscriber Export Highlights

Subscriber Export Highlights

Download the Subscriber Highlights one-sheet to quickly learn how the Wicket Scorecard makes it easy to create actionable exports which can be filtered for better targeting & uploaded to popular marketing & CRM platforms.

Customer Happiness Index Highlights

CHI Highlights

Download the CHI Highlights one-sheet to see how we use machine learning with dozens of elements to form the Customer Happiness Index (CHI) and help keep your audience happy.

Using Google Ads to Find More Happy Customers

Google Ads Lookalike use case

Download Using Google Ads to Find More Happy Customers use case to learn how to use the Wicket Scorecard to launch Lookalike campaigns with CHI.

Using Facebook Ads to Find More Happy Customers

Facebook Ads Lookalike use case

Download Using Facebook Ads to Find More Happy Customers use case to learn how to use the Wicket Scorecard to launch Lookalike campaigns with CHI.

Using Twitter Business to Find More Happy Customers

Twitter Business lookalike use case

Download Using Twitter Business to Find More Happy Customers use case to learn how to use the Wicket Scorecard to launch Lookalike campaigns with CHI.

How to Find the Sweet Spot for Re-engaging Inactive Subscribers

How to Find the Sweet Spot for Re-engaging Inactive Subscribers video
Experimenting with different methodologies for re-engaging your inactive audience members can have a tremendous payoffs of reduced churn and more.

Turning insights into Action: Introducing Subscriber Export

Turning insights into Action: Introducing Subscriber Export video

A powerful feature in the Wicket Scorecard allows teams in media organizations to truly take action on the unique insights it provides.

Distribution, A Universal View

Video Distribution, A Universal View

The new Distribution tab in the Wicket Scorecard presents a universal view into third-party distribution channels & app stores & provides a detailed understanding of the effectiveness of each.

How to Setup Google Analytics for Video Success

GA success chart

Outlined in this post are three adjustments we suggest to the default setup of Google Analytics to help video services get the most out of their data.

Wicket Labs & Data Security

data security over laptop illustration

Ensuring the best security practices are employed is a prerequisite for any good partnership. The following policies are a few that Wicket Labs utilize to protect our customers’ data.

Customer Success: UP Faith & Family

UP Faith & Family case study

Download this case study to see how utilizing the Wicket Scorecard helped UP Faith & Family address critical business needs and delivered significant business benefit across the complete customer lifecycle.

Calculating Lifetime Value in a Video Business

calculating ltv

A more accurate audience lifetime value lets you invest with confidence in acquiring more customers, license more content, or test new pricing to capture even more customers. We are updating the Wicket Scorecard to use the Fader-Hardie method for a better LTV.

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