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Become an Audience Insights Pro

 

Find an ever-expanding list of resources to help you learn about, evaluate, and utilize an audience insights platform.

Wicket Scorecard Overview

Wicket Scorecard Overview

Download the Wicket Scorecard Overview to find out how to drive results with improved customer acquisition, service engagement, and reduced churn.

Wicket Scorecard Overview Video

Wicket Scorecard Overview

Learn how the Wicket Scorecard helps drive results with improved customer acquisition, service engagement, and reduced churn. Packed with features providing unique, data-driven insights for increasing audience lifetime value.

Wicket Scorecard Highlights

Wicket Scorecard Highlights

Download the Wicket Scorecard Highlights one-sheet to quickly get an idea of how it enables media companies to improve their Audience Lifetime Value.

Understand & Combat Subscription Churn

Understand & Combat Subscription Churn

Download Understand & Combat Subscription Churn whitepaper to learn how to arm yourself to combat churn and maximize the lifetime value of your audience.

Employing an Audience Insights Platform

Employing an Audience Insights Platform

Download Employing an Audience Insights Platform whitepaper to learn how the Wicket Scorecard can help you to increase the Audience Lifetime Value of your video business.

End-to-end Guide: A Definitive Guide to Video Streaming Success

How to move subscribers from trialist to die-hard fan
Download A Definitive Guide to Video Streaming Success, an expert guide to learn how to use data to grow a profitable SVoD business.

Expert Guide: How to Win-back Lost Subscribers as Competition Increases

How to win-back lost subscribers as competition increases

Download How to Win-back Subscribers as Competition Increases, an expert guide to learn how to use data to your advantage and reconnect streaming video subscribers who have churned.

Expert Guide: How to Move Subscribers from Trialist to Die-hard Fan

How to move subscribers from trialist to die-hard fan
Download How to Move Subscribers from Trialist to Die-hard Fan, an expert guide to learn how to enhance each stage to increase subscriber loyalty.

Use Case: SVoD Churn

SVoD Churn Use Case

Download SVoD Churn Use Case to better understand the importance of using data to mitigate churn and learn how the Wicket Scorecard helps identify and tackle the primary drivers for churn to fuel future growth .

Use Case: Sports OTT

Sports OTT Use Case
Download the Sports OTT Use Case to better understand how to maximize the data opportunity sports video services have with actionable audience insights.

How Data Supports Growth at Each Phase for SVoD Services

growth bar chart
Read the post and grab this infographic to learn about how data supports growth at each phase of growth for SVoD services, no matter what phase it is in.

Meeting Growth Targets

Meeting Growth Targets

Download the Meeting Growth Targets whitepaper to learn how to go beyond the classic “new customers per day or week” set of key metrics to a set with the levers you can take action against.

Customer Happiness Index Highlights

CHI Highlights

Download the CHI Highlights one-sheet to see how we use machine learning with dozens of elements to form the Customer Happiness Index (CHI) and help keep your audience happy.

Subscriber Export Highlights

Subscriber Export Highlights

Download the Subscriber Highlights one-sheet to quickly learn how the Wicket Scorecard makes it easy to create actionable exports which can be filtered for better targeting & uploaded to popular marketing & CRM platforms.

How to Find the Sweet Spot for Re-engaging Inactive Subscribers

How to Find the Sweet Spot for Re-engaging Inactive Subscribers video
Experimenting with different methodologies for re-engaging your inactive audience members can have a tremendous payoffs of reduced churn and more.

Turning insights into Action: Introducing Subscriber Export

Turning insights into Action: Introducing Subscriber Export video

A powerful feature in the Wicket Scorecard allows teams in media organizations to truly take action on the unique insights it provides.

Distribution, A Universal View

Video Distribution, A Universal View

The new Distribution tab in the Wicket Scorecard presents a universal view into third-party distribution channels & app stores & provides a detailed understanding of the effectiveness of each.

Customer Success: UP Faith & Family

UP Faith & Family case study

Download this case study to see how utilizing the Wicket Scorecard helped UP Faith & Family address critical business needs and delivered significant business benefit across the complete customer lifecycle.

Customer Success: Urban Movie Channel

UMC Case Study

Download this case study to see how utilizing the Wicket Scorecard has helped Urban Movie Channel understand subscriber behavior at a deeper level & launch efficient lookalike campaigns using CHI for their SVoD service.

Looking Beyond Views

soccer (football) players on a video
The Content Catalog Wicket packs a ton of functionality into one powerful table to give you a sense of your relative OTT content performance and gives sports the first-class treatment.

Converting C-19 Viewers into Loyal Customers

chart of engagement status over time
Wicket Labs CSO, Ian Blaine, talked with Colin Dixon of nScreenMedia to discuss converting “shelter-in-place” viewers & getting them past their first payment.

nScreenNoise: LTV, Attention Index, free trial conversion benchmark

marty roberts & colin dixon talking
Marty Roberts sat down with Colin Dixon to talk about our updated customer LTV calculation, the Attention Index, free trial conversion benchmarks, & more.

CEO Chat: Insights on Retention, Engagement, and Content Library Performance

marty roberts & jonathan laor webinar
Marty Roberts & Jonathan Laor of Applicaster talk about driving trials, reducing churn, discovering hidden insights, focusing on audience lifecycle, learn device best practices, surfacing your library’s hidden gems, & discovering unknown promotional opportunities.

Winning, Keeping, & Getting Back Subscribers

Let's DEW Lunch webinar

We participated in a session of Let’s DEW Lunch with our customer, Jason Connoly, from MHz Networks, moderated by Colin Dixon from nScreenMedia. Hear directly from Jason how they maintain their subscriber base.

SportsPro Insider Series: OTT & Broadcast - Gold Rush

SportsPro Insider Series: OTT & Broadcast

Marty Roberts & Tom Middleditch of Eleven Sports talk with Jason Thibeault from Streaming Video Alliance about managing a sports-oriented service through the global pandemic and into the return of live events.

How to Leverage a 35% Churn Rate

Brightcove churn webinar

Marty Roberts & Harry Lang of Hallmark Labs are joined by Jim O’Neill from Brightcove for a discussion about how to mitigate your own churn rate, how to plan for it, and how to leverage other services’ churn in your favor.

Driving OTT Growth

Brightcove churn webinar

With more people than ever at home in front of their TV’s, many OTT services are experiencing a surge in new users. What are the ways that data and analytics are assisting with acquisition and retention?

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