Home » Resources

Featured Resources

Become an Audience Insights Pro

 

Here you will find an ever-expanding list of resources to help you learn about, evaluate, and utilize an audience insights platform.

Employing an Audience Insights Platform

Employing an Audience Insights Platform

Download Employing an Audience Insights Platform whitepaper to learn how the Wicket Scorecard can help you to increase the Audience Lifetime Value of your video business.

Understand & Combat Subscription Churn

Understand & Combat Subscription Churn

Download Understand & Combat Subscription Churn whitepaper to learn how to arm yourself to combat churn and maximize the lifetime value of your audience.

Direct to Consumer Subscription Insights

Direct to Consumer Subscription Insights

Download Direct to Consumer Subscription Insights to find out how to leverage Audience LTV to improve your video business’s conversions, customer retention, and content engagement.

Wicket Scorecard Highlights

Wicket Scorecard Highlights

Download the Wicket Scorecard Highlights one-sheet to quickly get an idea of how it enables media companies to improve their Audience Lifetime Value.

Customer Happiness Index Highlights

CHI Highlights

Download the CHI Highlights one-sheet to uses machine learning and dozens of elements to form the Customer Happiness Index (CHI) to help with keeping your audience happy.

Subscriber Export Highlights

Subscriber Export Highlights

Download the Subscriber Highlights one-sheet to quickly how the Wicket Scorecard makes it easy to create action-oriented exports that can be filtered for better targeting & uploaded to popular marketing & CRM platforms.

Using Facebook Ads to Find More Happy Customers

Facebook Ads Lookalike use case

Download Using Facebook Ads to Find More Happy Customers use case to learn how to use the Wicket Scorecard to launch Lookalike campaigns with CHI.

Using Google Ads to Find More Happy Customers

Google Ads Lookalike use case

Download Using Facebook Ads to Find More Happy Customers use case to learn how to use the Wicket Scorecard to launch Lookalike campaigns with CHI.

Using Twitter Business to Find More Happy Customers

Twitter Business lookalike use case

Download Using Twitter Business to Find More Happy Customers use case to learn how to use the Wicket Scorecard to launch Lookalike campaigns with CHI.