Featured ResourcesBecome an Audience Insights Pro
Find an ever-expanding list of resources to help you learn about, evaluate, and utilize an audience insights platform.
Wicket Scorecard Overview
Download the Wicket Scorecard Overview to find out how to drive results with improved customer acquisition, service engagement, and reduced churn.
Wicket Scorecard Overview Video
Learn how the Wicket Scorecard helps drive results with improved customer acquisition, service engagement, and reduced churn. Packed with features providing unique, data-driven insights for increasing audience lifetime value.
Wicket Scorecard Highlights
Download the Wicket Scorecard Highlights one-sheet to quickly get an idea of how it enables media companies to improve their Audience Lifetime Value.
Understand & Combat Subscription Churn
Download Understand & Combat Subscription Churn whitepaper to learn how to arm yourself to combat churn and maximize the lifetime value of your audience.
Employing an Audience Insights Platform
Download Employing an Audience Insights Platform whitepaper to learn how the Wicket Scorecard can help you to increase the Audience Lifetime Value of your video business.
End-to-end Guide: A Definitive Guide to Video Streaming Success
Expert Guide: How to Win-back Lost Subscribers as Competition Increases
Download How to Win-back Subscribers as Competition Increases, an expert guide to learn how to use data to your advantage and reconnect streaming video subscribers who have churned.
Expert Guide: How to Move Subscribers from Trialist to Die-hard Fan
Use Case: SVoD Churn
Download SVoD Churn Use Case to better understand the importance of using data to mitigate churn and learn how the Wicket Scorecard helps identify and tackle the primary drivers for churn to fuel future growth .
Use Case: Sports OTT
How Data Supports Growth at Each Phase for SVoD Services
Meeting Growth Targets
Download the Meeting Growth Targets whitepaper to learn how to go beyond the classic “new customers per day or week” set of key metrics to a set with the levers you can take action against.
Customer Happiness Index Highlights
Download the CHI Highlights one-sheet to see how we use machine learning with dozens of elements to form the Customer Happiness Index (CHI) and help keep your audience happy.
Subscriber Export Highlights
Download the Subscriber Highlights one-sheet to quickly learn how the Wicket Scorecard makes it easy to create actionable exports which can be filtered for better targeting & uploaded to popular marketing & CRM platforms.
How to Find the Sweet Spot for Re-engaging Inactive Subscribers
Turning insights into Action: Introducing Subscriber Export
A powerful feature in the Wicket Scorecard allows teams in media organizations to truly take action on the unique insights it provides.
Distribution, A Universal View
The new Distribution tab in the Wicket Scorecard presents a universal view into third-party distribution channels & app stores & provides a detailed understanding of the effectiveness of each.
Customer Success: UP Faith & Family
Download this case study to see how utilizing the Wicket Scorecard helped UP Faith & Family address critical business needs and delivered significant business benefit across the complete customer lifecycle.
Customer Success: Urban Movie Channel
Download this case study to see how utilizing the Wicket Scorecard has helped Urban Movie Channel understand subscriber behavior at a deeper level & launch efficient lookalike campaigns using CHI for their SVoD service.
Looking Beyond Views
Converting C-19 Viewers into Loyal Customers
nScreenNoise: LTV, Attention Index, free trial conversion benchmark
CEO Chat: Insights on Retention, Engagement, and Content Library Performance
Winning, Keeping, & Getting Back Subscribers
We participated in a session of Let’s DEW Lunch with our customer, Jason Connoly, from MHz Networks, moderated by Colin Dixon from nScreenMedia. Hear directly from Jason how they maintain their subscriber base.
SportsPro Insider Series: OTT & Broadcast - Gold Rush
Marty Roberts & Tom Middleditch of Eleven Sports talk with Jason Thibeault from Streaming Video Alliance about managing a sports-oriented service through the global pandemic and into the return of live events.
How to Leverage a 35% Churn Rate
Marty Roberts & Harry Lang of Hallmark Labs are joined by Jim O’Neill from Brightcove for a discussion about how to mitigate your own churn rate, how to plan for it, and how to leverage other services’ churn in your favor.
Driving OTT Growth
With more people than ever at home in front of their TV’s, many OTT services are experiencing a surge in new users. What are the ways that data and analytics are assisting with acquisition and retention?