The Psychology of Binge-Watching

The Psychology of Binge-Watching

We live in a world of 140-character discussions and 20-second attention spans – a world where the content we consume mainly lists ranking the top 10 anything and everything. So, I wonder… Am I the only one that finds the phenomenon of binge-watching to be completely...
Turning Bingers into Fans

Turning Bingers into Fans

We have two, small but mighty metrics in The Wicket Scorecard that drive a lot of conversation, because they take numbers and connect them to something that many in the video industry think about, but don’t always define or know how to act on. The metrics are “Percent...
Keep ’em Coming Back with Killer Content

Keep ’em Coming Back with Killer Content

In previous posts we have discussed the importance of measuring and monitoring the churn rate of your subscription video on demand (SVOD) service. We have covered the different types of churn and some steps you can take to lower your churn rate and retain more...
Tactics for Reducing Subscription Churn

Tactics for Reducing Subscription Churn

In last week’s article, we discussed what subscription churn is, the different types of churn and how it affects your business growth. This week we will dive a little deeper into voluntary churn and discuss ways to combat it.  For a quick review, voluntary churn is...
Understanding SVOD Churn

Understanding SVOD Churn

There are many key indicators in running a successful subscription video business, but at the core, every successful service has a predictable and stable amount of recurring revenue. In any business, attracting and converting new customers is essential to growing and...