From Subscription to Membership

From Subscription to Membership

A look to the future of D2C video We’re excited to share our first guest post on the Wicket Labs blog and happy to count the author, Mike Berkley, as one of our advisors. Mike has led strategy and development of new businesses for Spotify, MoviePass, Comcast, Viacom,...
How Does Your Content Library Measure Up?

How Does Your Content Library Measure Up?

A t Wicket Labs, we provide many insights related to content engagement that help our customers understand what is working and what needs some work in terms of catalog and promotion. This post will focus on library composition related engagement metrics. Is Your...
5 Myths Driving a Build vs Buy Decision

5 Myths Driving a Build vs Buy Decision

O k “myths” might have been clickbaity…really, we’re talking about assumptions which have truth to them, but ultimately don’t always lend themselves to the best outcomes. New Market, Growing Pressure The need for data-driven audience insights is relatively new to the...
The Psychology of Binge-Watching

The Psychology of Binge-Watching

We live in a world of 140-character discussions and 20-second attention spans – a world where the content we consume mainly lists ranking the top 10 anything and everything. So, I wonder… Am I the only one that finds the phenomenon of binge-watching to be completely...
Turning Bingers into Fans

Turning Bingers into Fans

We have two, small but mighty metrics in The Wicket Scorecard that drive a lot of conversation, because they take numbers and connect them to something that many in the video industry think about, but don’t always define or know how to act on. The metrics are “Percent...