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Ian Blaine Speaking on Panel at NYC TV Week on Oct. 29th
October 29, 2019 @ 2:30 pm - 3:00 pm EDT
Panel: Data Analytics: TV’s New Table Stakes
Catch our CSO, Ian Blaine, at NYC TV Week on October, 29th as he participates on the panel, Data Analytics: TV’s New Table Stakes.
Understanding the vicissitudes of viewing behavior has always been an important part of TV’s programming and advertising calculus, but the manners of how and the skills needed to do so have dramatically advanced in recent years. This panel will discuss how the relatively quaint art of “media research” has rapidly morphed into world of data-fueled “insights and analytics” to become an important functional discipline for survival and success.
Craig Berkley – LiveRamp