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Ian Blaine Speaking on Panel at NYC TV Week on Oct. 29th

October 29, 2019 @ 2:30 pm - 3:00 pm EDT

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Panel: Data Analytics: TV’s New Table Stakes

Catch our CSO, Ian Blaine, at NYC TV Week on October, 29th as he participates on the panel, Data Analytics: TV’s New Table Stakes.

Understanding the vicissitudes of viewing behavior has always been an important part of TV’s programming and advertising calculus, but the manners of how and the skills needed to do so have dramatically advanced in recent years. This panel will discuss how the relatively quaint art of “media research” has rapidly morphed into world of data-fueled “insights and analytics” to become an important functional discipline for survival and success.

Panelists:

Jill Josephson – Transform
Ben Carlson – Fizziology
Jonathan Steuer – Omnicom Media Group
Ian Blaine – Wicket Labs

Moderator:

Craig Berkley – LiveRamp

Schedule to Meet with Us at NYC TV Week

Details

Date:
October 29, 2019
Time:
2:30 pm - 3:00 pm EDT
Event Category:
Event Tags:
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Website:
https://www.nyctvweek.com/2019/agendadetailtvd

Organizer

Future
Website:
https://www.futureplc.com/

Venue

The Westin New York at Times Square
270 W 43rd St
New York, NY 10036 United States
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