Driving OTT Growth: Engaging and Retaining your Users
July 28 @ 11:00 am - 12:20 pm EDT
Join us on day two of OTT Blitz Week presented by Fierce Video and StreamTV show
With more people than ever at home in front of their TV’s, many OTT services are experiencing a surge in new users. Offering free, premium content, as well as free trials, has been a popular user acquisition choice for many. How else are companies experimenting to grow their user bases and engagement levels? How are various forms of aggregators and distributors working with content providers to help with sustained growth and discovery? And what are some of the ways that data and analytics are assisting with acquisition and retention?
Devin Emery – Head of Growth, DTC, CuriosityStream
Marty Roberts – CEO, Wicket Labs
Kirby Grines – Founder, 43Twenty