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CEO, Marty Roberts, Participating on Panel at OTT & Video Distribution Summit
September 5, 2019 @ 4:20 pm - 4:50 pm PDT
Panel: That Which Gets Measured Gets Bought?
Catch our CEO, Marty Roberts, at the OTT & Video Distribution Summit on September 5th as he participates on the panel, That Which Gets Measured Gets Bought?.
The old adage from the world of advertising is newly and acutely relevant as marketers, content creators and TV/video distribution platforms grapple with a myriad of consumer viewing options and behaviors that belie traditional forms of measurement. How does video’s industrial complex evolve to ensure profitable success in the years ahead?
John Batter, CEO, MarketCast