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Visionary Insight: Acquire, Engage, Retain – Data Driven Best Practices for Video Services
December 15, 2020 @ 12:45 pm - 1:15 pm CST
Visionary Insight: Acquire, Engage, Retain – Data Driven Best Practices for Video Services
As the audience insights and data platform for 2000+ video services, Wicket Labs has a unique view into the strategies and tactics that work well in today’s market. Mary Roberts, CEO and co-founder, will review the current best practices for the complete audience lifecycle; acquiring, converting, engaging, retaining, and when needed, winning them back. Employing data to evaluate content effectiveness is a key thread in each stage. Finally, we’ll review some of the traps media companies encounter that slow the effective use of data for their video business.
When:
Tuesday, December 15, 2020
12:45 PM CST