2020 Future of Video Panel
December 15 @ 1:15 pm - 2:15 pm CST
Panel: Lowering Churn in a Hyper-Competitive Market
OTT services are ramping up their free trial and promotional activities. They are lengthening typical trial windows and offering OTT bundled with other entertainment services, to entice more samplers and to give current video consumers more time to evaluate the merits and long-term value of a service, with the hope of converting them to a paid subscriber. This session addresses key customer acquisition and retention efforts, satisfaction with current services, and the impact of churn on the market, as well as the ideal time period for an OTT service trial.