Google Analytics gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience. You can then share the insights that matter with your whole organization.
Google Analytics is one of the premiere website reporting tools on the internet. It is built specifically to track website traffic (page views, time on site, etc). It does not come with features out of the box to track video-related data: views, quartiles, video ad impressions, etc. Custom events can be added to Google Analytics requiring special configuration, including custom video player code to send video-related events to Google.
Wicket Labs has two different ingest engines for Google Analytics free and 360. Google Analytics data must be retrieved from the free version using an API, whereas the 360 version can be connected to Google BigQuery, which makes the data richer and faster to retrieve.