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Facebook Ads

Over 2 billion people use Facebook every month and over 500 million people use Instagram every day.

Facebook Ads provides a set of tools to broadcast highly targeted advertisements to Facebook and Instagram users. Ads can be delivered as images, video, messages, and more. Facebook Ads also offers reporting to measure the effectiveness of each ad campaign.

The Wicket Scorecard uses marketing spend information from Facebook Ads to calculate metrics such as Customer Acquisition Cost. This data is currently ingested manually by Wicket Labs on a weekly schedule.

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