Cleeng is the specialist in Subscriber Retention Management (SRM™), focusing on the online video market.
The company has been helping brands succeed in the online video space from their early days (with pay-per-view, subscription VOD solutions). Today, their tech stack is deeply connected with the full subscriber journey and aims to improve each sequence in it, starting from authentication to customer care.
When a user signs up, all of their personal information is stored in Cleeng (including credit card information). When a user purchases a product, Cleeng manages the transaction and grants users the correct level of access. Cleeng also provides customer service (to manage refunds), security and churn intelligence tools.
Customers integrate with Cleeng directly or using a packaged multi-vendor solution such as Brightcove OTT Flow.
The Cleeng data is thorough for our purposes and available through an API. Wicket Labs has developed an ingest engine to routinely pull in subscriber and revenue data from Cleeng.