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Adobe Analytics

Effective experiences are built with analytics. It’s more than simple visits and clicks. Adobe Analytics is an analytics solution that helps you understand how customers navigate through their entire journey.

Previously known as Omniture, Adobe Analytics is part of a collection of marketing tools known as Adobe Marketing Cloud. Adobe Analytics tracks user behavior on websites and apps and sends the data back to Adobe, where it can then be analyzed using a comprehensive set of online tools.

Wicket Labs has an ingest engine to process Adobe’s Analytics Data Feed file format. The data is rich and contains subscriber, video view, and marketing touch events and it covers a large spectrum of Wickets in the Wicket Scorecard.