Wicket Labs Blog

Stay up to date with our latest news and updates

Tactics for Reducing Churn

Voluntary churn is user initiated. There can be a variety of reasons a user decides to cancel; the cost, the quality of content, seasonality, service issues, just to name a few. We dive a little deeper into voluntary churn and discuss ways to combat it.

read more

Understanding Video Subscription Churn

Churn rate is a primary indicator of the health of your video subscription business and how successful you are at retaining your existing customer base. Understanding how, why, and the rate at which customers leave your service will allow you to focus acquisition on the most profitable and effective campaigns.

read more