To level the playing field for media companies
in an arena where data determines the winners.
To support this mission, we believe in a few key tenants:
- Data and insights need to flow freely in an organization for the best decisions to be made. Companies that invest in this effort will improve their chances for success.
- There is a distinct competitive advantage to be gained from creating a virtuous cycle of rapid testing and analysis of results from many data sources.
- There is huge potential value in aggregating integrated data across customers of Media Insights. Customers can benefit from sophisticated cohort analysis leading to new insights into best practices, vendor performance etc.
To accelerate the fulfillment of this mission, we have established four key cultural values. Beyond “it’s the right thing to do”, each value has a business imperative or ‘why’.
Our values are:
These values are reinforced by specific policies and processes that embed these traits into the organization. This is our ‘how’. This enables our teammates to execute quickly as objectives are pursued and guidance is only required when an initiative or tactic potentially conflicts with a cultural value.